“We’re in it to win it this time,” said O’Brien. “We were number two to World of Warcraft with Guild Wars, now we want to beat them. We’ll be satisfied when the Guild Wars 2 is the most successful MMO. I think we have something unique here and players are going to see it and understand why dynamic events are a way better content model than people have experienced before in online worlds. Word-of-mouth will get people to understand that we really are doing something new and different. The sky’s the limit once this game is out. Online worlds have a networking effect. People will bring friends to Guild Wars 2. We hope all the people who play the beta weekend will tell their friends about it.”
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